Of lemons and lemonade: The limited-edition, sterling silver Duet (TODAY only)

The limited-edition, sterling silver Crave Duet: A tale of making lemonade out of lemons

The limited-edition, sterling silver Crave Duet: A tale of making lemonade out of lemons

Spoiler alert: This story has a happy ending — a small run of limited-edition, sterling silver-plated Duets available today only for anyone seeking a last-minute Valentine’s Day gift (or a very special anytime treat)!

Most days I feel incredibly fortunate that my “job” is to help build Crave. Then there are those other days…the days when I’m reminded how hard it can be to build a business, especially one that revolves around designing and building products.

Case in point: More than five months ago, in anticipation of Valentine’s Day demand, we placed orders for all 62 parts of the Duet so we would have them at our San Francisco factory in time to build product for the holiday. When our shipment of chrome-colored metal bodies failed to arrive last week, we got bad news: they’d been lost in transit. There was no way we’d have enough inventory to run the original Valentine’s Day special planned for today.

In frustration, I went on a somewhat desperate search of our inventory shelves, hoping (in vain) to find a forgotten stash of parts. Instead I found a batch of gold-plated Duet bodies we’d put aside when their dull finish hadn’t passed our internal quality control (QC) review. An idea formed, and with the help of a lovely little silver plater a few blocks away, we soon determined that we could re-plate them in sterling silver.

All of which is a bit of a long-winded way of saying that we’re able to run a very special Valentine’s Day offer after all: the limited-edition, sterling silver-plated Duet. It turns out these are pretty expensive to make, so they’d cost upwards of $200 if they were ever part of our official product line, but in the spirit of Valentine’s Day, we’re offering them for the same price as the standard Duet ($149). This offer is for today only (2/10/14), until we sell out or we hit 11:59pm PST, whichever comes first. Free engraving is included, and to support folks sorting out last-minute Valentine’s gifts (yours truly included), we’re also including free 2-day shipping.

So my “job” has its challenges for sure. But finding ways to make lemonade out of lemons is one of the things that keeps me going. I hope you’ll find this a particularly tasty batch…and have a very happy Valentine’s Day!

UPDATE (Feb. 11): The sterling silver Duet was so popular that late Monday afternoon we enlisted our silver plater to plate the few remaining gold bodies. We’ve had to bump up the price on these a bit–to $169–but we’re still offering free 2-day shipping (U.S. only) and free engraving. We’ll be taking orders till 12:00pm PST on 2/12/14. Learn more or get yours here.


Michael Topolovac is co-founder and CEO of Crave. A serial entrepreneur with a serious underwater photography habit, Michael holds a degree in Product Design from Stanford University and was recently named 2014 Tech Entrepreneur of the Year by XBIZ.

Credit: Crave

1 Comment

  1. jeff@haasman.com on February 12, 2014 at 5:31 pm

    Questions are the stones on the path to excellence.

             Jeff Haas

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