SAN FRANCISCO, Calif., Mar. 30, 2015 / PRNewswire

San Francisco, CA – The exciting new Vesper necklace vibrator from CRAVE, an emerging leader in modern adult toy design, won over the 38-member jury of the Red Dot Award: Product Design 2015. With the Vesper, CRAVE proved its design excellence in the most important competition for product design, which is celebrating its 60th anniversary this year. 

The international experts discussed and assessed each of the 4,928 entries from 56 countries. But only the designs that won over the jury with their quality and innovative power were given an award. Vesper from CRAVE succeeded in convincing the jury members, deservedly winning the sought-after Red Dot seal of quality. 

Throughout the world and across different industries, Red Dot is seen as the award for high design quality. The international Red Dot jury bestows the sought-after seal of quality only to those products that stand out clearly from comparable entries thanks to their excellent design.

“I’m tremendously honored to receive the prestigious Red Dot Award,” said Ti Chang, co-founder and VP of Design at CRAVE. “Not only does it convey professional validation, but it also supports my long-time mission to shift the cultural landscape for adult toys from a world of poorly designed and manufactured products to one of superior design experiences.”   

CRAVE is committed to creating pleasure products and jewelry that provide a luxurious experience at every level, from exquisite designs to expertly-selected materials, superior technology features, and eco-friendly production. Other CRAVE products include the Duet, Duet Lux, Solo, Wink, Droplet necklace, and sensual accessories including leather cuffs and tassels. 

Professor Dr Peter Zec, Founder and CEO of the Red Dot Award: “For 60 years, the most-respected design experts have been convening every year in Essen to seek out the best designs. This year we had a record number of almost 5,000 entries – a huge amount of work for our jury members, who assessed each individual product, and a special value of the distinction due to the high standard. The laureates of the Red Dot Award: Product Design 2015 have demonstrated exceptionally high achievements and have thus been deservedly successful in the world’s largest design competition.”

The internationally respected product competition will culminate in the Red Dot Gala in Essen on 29 June 2015. The glamorous award ceremony with more than 1,200 guests will be hosted by Professor Dr Peter Zec in Essen’s Aalto-Theater. At the subsequent Designers’ Night after-show party, the winners celebrate into the early hours in the midst of award-winning products in the Red Dot Design Museum Essen. The winning products are then presented for four weeks in the special exhibition “Design on Stage” before being included in the museum’s permanent exhibition. 

Red Dot Design Museum Essen

With roughly 2,000 exhibits over 4,000 square metres, the Red Dot Design Museum presents the world’s largest exhibition of contemporary design. The successful entries in the Red Dot Award: Product Design 2015 will be shown from 29 June to 26 July 2015 in an impressive special exhibition in the midst of the historical industrial architecture of the Zollverein World Heritage site. In “Design on Stage”, visitors will experience the current top achievements up close and personal, because this hands-on exhibition expressly encourages visitors to touch and try out the exhibits. In this way, fans of design can find out about the trends in international product design and see for themselves the good quality of the Vesper from CRAVE.  

About CRAVE:

CRAVE makes luxury sensual products that look as good as they feel. Founded in 2011 by seasoned entrepreneur and Stanford product designer Michael Topolovac, along with Ti Chang, an award-winning industrial designer from the Royal College of Art, CRAVE is among the few companies in its industry with female-led product design. CRAVE is leading the shift toward stigma-free sentiment around pleasure products, and has received $2.4 M in funding from more than 60 angel investors. CRAVE’s beautiful, innovative, high-quality designs are designed in San Francisco and globally sourced. For more information, visit loveCRAVE.com. 

About the Red Dot Award:

In order to appraise the diversity in the field of design in a professional manner, the Red Dot Design Award breaks down into the three disciplines of Red Dot Award: Product Design, Red Dot Award: Communication Design and Red Dot Award: Design Concept. 

The Red Dot Award was created by Design Zentrum Nordrhein Westfalen and with around 17,000 entries each year is one of the best-respected design competitions in the world. In 2015, it is celebrating its 60th anniversary: It was in 1955 that a jury convened for the first time to assess the best designs of the day. The sought-after award, the “Red Dot”, is the revered international seal of outstanding design quality. 

Award-winning designers, manufacturers and agencies use the Red Dot winner label and receive numerous other winners’ privileges, such as the presentation of the award-winning product on Red Dot Online, in the Red Dot Design Yearbook, the Red Dot App and on Red Dot 21. Additionally, the winning products are communicated in the international PR activities of Red Dot and exhibited in the Red Dot Design Museum Essen for a whole year.

More information is available at www.red-dot.org/press.  

Press contact for Red Dot:

Catharina Hesse
Communications Manager
Design Zentrum Nordrhein Westfalen
Gelsenkirchener Str. 181
45309 Essen
Germany

Tel.: +49-201-30104-50
c.hesse@red-dot.de

www.red-dot.org/press   

Media Contact

+1 415 226-0416
media@lovecrave.com

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